Wednesday, 20 September 2017

Billboard Inspirations and Deconstruction

https://docs.google.com/presentation/d/1IChUG3jperNiYGEE1u-SuPKbCLMreAcWbMZS6ZAWXt8/edit?usp=sharing
In creating this google slides, I have learnt the basics of what makes a billboard successful and what features are needed in order for it to be successful. It has influenced my creative choices in many ways for instance, I have decided I want a very simplistic but creative billboard that isn't too overcrowded but persuades the audience into wanting to research the brand and find out more. Before exploring regional billboards, I decided to read up a bit on billboards in general as it is very hard to pinpoint specific features due to each billboard having its own variation design. I think the creativity and difference between the products are what makes them successful in this case. I have learnt my billboard needs to be creative and simplistic in order to appeal to my audience. In regards to my research, I will be referring back to this useful research during the production stage of my billboard and using my research to add successful features.

Magazine Inspirations and Deconstruction

https://docs.google.com/presentation/d/1AbA1dMqgkMrzaykKGYXw7zgF27nQaa7E4jYAGZZHUGQ/edit?usp=sharing
I have created a google slide of two magazines that I like and deconstructed them so I could see what I had to do to get my final product as good as theirs. It was difficult to deconstruct these magazines as they do not follow the normal terms that popular magazines use such as they tend not to use sub sell lines and main sell lines. I also done an analysis on both their mastheads/company names and evaluated the impact they leave on the audience and impression that they offer. I now realize that the name of my magazine is a make or break factor in its successful therefore a lot of consideration will have to go into my final decision. Before deciding on my final name, I will have to look into the definitions, synonyms and audience appeal in order to ensure the name is successful and represents my magazine in the best way possible. Factors I will look for include: positive synonyms, regional links, short and snappy words, straight to the point meaning and something the youth/modern generation will understand.

Costume, Hair, Make-up and Props

http://pin.it/Yn8MwS_
I have created a collage of various things I would like within my product, these range from: Male and female hairstyles, makeup ideas, prop ideas and male and female clothing trends. I will not use these actual clothing and hairstyles but I intend to have it look similar to what is on these photos. Doing this task has allowed me to find out what I want to do with the models on my magazine and gives a brief idea of what I want them to look like in terms of what they are doing and what they are wearing. I have also included my Pinterest account where i have multiple boards which have clothing ideas on and others also include potential photos i can recreate and props i can use. 




Colour Scheme ideas


This Powtoon has allowed me to research and show different colours that are regularly seen and associated with the North east region of England. Using these colours on my product will show that it is a magazine based within the north east because the colours will be associated with towns such as Sunderland and Newcastle. Using these colours will also make people feel obligated to buy it because many of the colours are associated with football teams such as black and white for Newcastle F.C. which tends to be something that my target audience enjoy doing/watching.

Masthead Magazine ideas


I have created a mind-map for potential mastheads for my final magazine product, I will look at some of the names individually and come up with reasons why this is a good idea and also why it is not a good idea.
WrongGen - This masthead would give off connotations of being born into the wrong generation of the world, therefore I will not be using this idea because I want the magazine to show the current generation why their generation and the area they live in things to be positive about.
Conform - This masthead name would be seen as a command to my generation as it sounds as though I am telling them to "conform" to the way the world wants to see us, paradoxically it can be seen as an ironic name due to the content inside as the stuff inside is topics that older people would not read and the younger generation would because it relates to them.
Seen&Heard - I don't like the idea of this but because of the reasons behind it, it would be a suitable name for my magazine. A common phrase from parents and the older generation is "kids should be seen and not heard" this name is showing the target audience that they should be both seen and heard which gives the masthead positive connotations.
Lust&Addiction -  This masthead would appear to a younger generation because it is everything that is new to teenagers, they are in the age where love (lust) becomes inevitable and is when most of them begin to have sexual encounters and realise their sexuality, it is also the age when things such as smoking, drinking and drugs(addiction) becomes more tempting to try. I also like it because lust is one of the seven deadly sins which gives off negative connotations but too teenagers...its new
Sweet Youth - I like this one because it gives off positive connotations about being young by calling it 'sweet', it makes the idea of being youthful sound good whereas many teenagers suffer from depression in their teenage years. Paradoxically, it wouldn't work because of the content inside being about serious topics and not child like features that will be inside.
Undiscovered - This has connotations of being lost to the world but could also has personal meaning to people about being unseen and how they are yet for people to discover them/or discover themselves
Forgotten Youth - This has connotations of being forgotten to people, it could also be read as in a metaphorical meaning due to the fact people don't have faith in the young generation so its best that we are forgotten about and move on to the new generation.

I have decided I will either use "Lust&Addiction" or "Forgotten Youth" for my products masthead as they both have very good meanings behind them and they are easy to remember.

Font Ideas

https://docs.google.com/presentation/d/1VBZVpZ6-Zxm5Dcqt_ll1X7SaItmGJR_6NMFTztfbaX8/edit?usp=sharing
I have looked at Dafont and chose several fonts that I would be able to use for either my masthead, sub - headings or just normal text. If I use one of these fonts for my masthead it must stand out too my target audience, easy to notice from other magazines and be clear enough to understand what the name of my product is; I must only use this font once as I want it to be special and show that it is an important feature on my product. The rest of text in my product can be used several times as long as it is easy to read and fits in with the tone of my article. I will probably chose a standard font design so that it is easy for people to read and I can use it various times without it clashing with any other form of font.

Tuesday, 12 September 2017

The Pitch



This Powtoon is my pitch work, it is designed to give people and idea for what my product will be and why I will do the things I do on it; Over time this will change as I will come up with new ideas for what to add on my product but this shows a basic outline for what I plan to do.

These are screenshots of what my peers have said can be improved about my Pitch. When I begin to start improving my work I will slow down my time-lapse between slides and I will also add my flat plan and rationales for my magazine, billboard and website on here too. Paradoxically, the good comments about my work show that I have a good understanding of what I am doing and have a good standard of information on each slide to let people know what my initial ideas are for my products.







Final feedback