Generic conventions of a Billboard

After deconstructing my billboards, I have been able to identify the generic codes and conventions that make a successful magazine. The ones I have deemed as generic are the ones that I found in the majority of examples and were most frequently used throughout my research. Doing this activity has helped me to understand what makes a billboard successful. I know what the generic conventions are that are used most frequently in the industry today.The research has suggested to me that conventions on billboards vary and are a lot more flexible than a magazine therefore I have a lot more space for creativity on my billboard.